Who's Who at Target

From top to Bottom: Isaac Mizrahi/Mossimo/Tara

When we first arrived at target on day one i started to think about all the designers that target was interacting with. The one i feel i hear about the most is Isaac Mizrahi. I first learned or this designer by watching his show on the Style network. He talks to celebrities about what they have in there closets and about their life but then at the end of the show he takes design questions from the audience. Well now he gives design advice to target. I did some research and found out that Mizrahi attended NYC's Hight School of Performing Arts and Parsons School of Design. He also wrote a comic which i thought was interesting called "The adventures of a Supermodel." They have other designers such as Tara Jarmon which consists of a Canadian Student Tara and David Jarmon an international jet setter who designs with feminine simplicity. Tara meet David and together they formed Tara Jarmon. Target hasn't always welcomed fresh designers the people credited for this new idea are CEO Robert Ulrich who put design at the core of the company's differentiation strategy. Along with Robert is Robyn Waters who's idea was to give runway to soccer moms. She was the vice president of trend, design, and product development. Waters was responsible for Mossimo and Philippe Starck some of the most popular designers that work with Target today and even though she has left Robert Ulrich has continued to bring great designers to Target to design for the everyday consumer.