Droog

I really enjoy Droog designs. Droog, a dutch word meaning dry, is headed by Renny Ramakers and Gijs Bakker and consists of over 180 products by more than a hundred designers such as Marcel Wanders, Tejo Remy, and Jurgen Bey. Droog make the viewer see in a different way. This company has a fresh, unique view of what 21-century design should be. Pieces such as the Bee Vase show that these designers really use there imaginations. The Bee Vase started out as a vase constructed of hive then the designers used honeycombs to attracted the bees to there creation so that the bees would reinforce the vase with wax. How cool! I also like the Shadylace parasol, this design allow you to still be protected from the sun but allows hits of the light and warmth to still come through. Have you ever bought a product that came with its own hammer, well now you can with Do Hit. This invention is a metal box that begs to be hit into whatever form you feel it should be. In the end after fun hours of taking out pent up anger you can relax in your newly form seat. Neat Idea! Another design of Droog i like is the Frame It, which is a decorative tape that lets the customer frame whatever they feel is important. I really enjoy the idea of Droog creating an interactive product. Now a days many just buy thing and don't have to think but with these products Droog is inviting the customer to interact and make the Droog product become truly the customers product. I'm excited to try and brainstorm on ideas involving this concept of consumer participation.